A logo is not a picture, it is a production asset. It gets embroidered at 60mm, foil-stamped at 20mm, cut from vinyl, printed in one colour on a receipt, and reversed out on a dark background. We design for all of those uses from the start, then deliver vector artwork that holds up in every one of them.
What you receive
- Primary logo as clean vector artwork
- Mono black and mono white variants
- A simplified mark for favicons, avatars and small print
- Full colour palette with the exact Pantone or CMYK values
- Minimum size guidance and clear-space rules
- Source files in SVG, EPS, AI, PDF and PNG
How the work runs
- Brief. We need your industry, your audience, where the logo will physically appear, and any competitors you want to stand apart from.
- Concepts. Two or three distinct directions, not variations of one idea.
- Refinement. We work the direction you choose until the curve work, spacing and weight are genuinely right.
- Production handover. Final artwork plus the practical specification a printer or sign writer needs.
Designed to survive production
Most logo problems are not design problems, they are production problems. Hairline strokes that disappear in embroidery. Gradients that band in print. Detailed marks that turn to noise below 20mm. Corners that fill in when the artwork is cut from vinyl. We test the design against those constraints early, which is why the files we hand over work in the real world instead of only on screen.
Rebuilding an existing logo
If you already have a logo and need clean vector artwork, start with our vector tracing service instead. It is faster and cheaper than a redesign, and we will tell you if the existing mark has production problems worth fixing at the same time.
.webp)
.webp)
.webp)
.webp)
.webp)