Most brand typefaces are licensed fonts set in a layout. A custom font is drawn for your brand, so the letterforms carry the same idea as the logo and stay consistent everywhere the type appears. We design custom fonts and typefaces as clean, hinted outlines, delivered as production-ready vector artwork.
What a custom font is for
A brand typeface does more than look distinctive. It fixes the decisions you would otherwise make differently every time someone types your name: how the lowercase a is formed, how much space sits between letters, which weight is used for a heading. Once those are locked, a marketing team, a print shop and a packaging designer all produce the same result without a specification document.
What we deliver
- Outlined glyph artwork in AI, SVG, EPS, PDF and OTF-ready paths
- A character set covering upper case, lower case, numerals and the punctuation you need
- Regular and bold weights, or a weight range where the brief needs it
- Kerning pairs and a spacing guide
- A glyph inventory so a typesetter can see what exists
From a single letterform to a full family
Many projects start with one letter ΓÇö usually the initial in the logo ΓÇö and grow. We can develop that letterform into a working alphabet, or design a full uppercase set first as the foundation. A matched family of two or three weights is usually more useful than a large family of one.
Legibility is not negotiable
Display lettering can be expressive. Text faces cannot. We set test copy at real sizes, on light and dark backgrounds, and in print as well as on screen. A typeface that reads beautifully as a logo and falls apart in a paragraph is a logo, not a font, and we will tell you which one you are getting.
Technical delivery
Type is delivered with clean contours and no overlapping shapes, which matters when it is later separated for foil, deboss, embroidery or laser engraving. We can also supply single-storey and double-storey variants where the brief calls for it, and we check minimum stroke weight against your production process.
Related work
If you need a wordmark rather than a usable text face, that is lettering and typography logo work instead. If you want the existing logo turned into a working alphabet, that is a logotype-to-font conversion, and it is usually the most direct route from a finished identity to a usable brand typeface.